From: Dana Susan Beasley

Colorado Springs, Colorado USA

Dear Fellow Moms, Aspiring Entrepreneurs, Business Owners, Leaders, Artists, Writers, Musicians, Career Professionals:

These economic times have many people scared. There’s no doubt about it. Who knows what tomorrow holds, or the year after that? And what about our children and grandchildren? What kind of life are they going to lead? After all, we’ve left them deep in debt!

So what is your plan to get through these times? To hide all you have a in a “safe” investment until this economic storm blows over? To hope that your job or your husband’s job will get you through?

But then there’s the big ifs out there that lie in wait, like a monster hiding under a child’s bed, ready to scare at any moment. But unlike children’s fears, these monsters can strike suddenly and leave a path of devastation...

Your spouse is hurt and can’t work anymore...he receives a layoff  notice...the stock market crashes, decimating your retirement income...your husband suddenly wants a divorce...or God forbid your husband dies!

Yes, I know, the above paragraph is really scary. The above scenarios are not fantasies, they are real life examples of what many people are going through at this time.

The trust is we live in a new era, an era where the almighty job only leads to being broke and unprepared for the hardships that lie ahead.

I could add our own personal dilemmas we have faced in the last few years--foreclosure of a rental property, mounting debt, my husband’s hours cut back, my husband’s paychecks being delayed...

But through it all, I determined to turn the negative into something positive. I wanted to build a business that would bring us the economic freedom we needed to not only survive in this economy, but to thrive in this economy! And most of all, I wanted to find a way to help others in similar or worse situations than ours.

So, recognizing the power of the Internet, I turned my knowledge in graphic design and publishing into a course that could help aspiring entrepreneurs, stay at home moms, high school and college students, homeschooling families, artists, writers, musicians, and ministry leaders. This course would teach the fundamentals of launching a business or ministry in a smart, effective way that would mean less frustration, less time, less money, and MORE profits!

Because as a graphic designer, I see many new business owners decide to join a business only to experience disappointment because their passions and skills do not match up with what they are attempting to sell. In fact, I’ve observed that many home business owners join direct selling companies or network marketing companies out of a knee-jerk reaction with little thought to marketing objectives, brand strategy, or target audience. I realized many people, especially women and students, have no strong sense of calling, put little into thinking about goal-setting, and just drift from day to day, completely at the whim of external forces, like a ticking time bomb ready to blow up at any moment.

That is what happens when a family or individual relies on one paycheck. It happened to us. So we are making a way for my husband to quit his job and work for himself.

But the dream starts one little step at a time, including establishing my business, AngelArts. And one of those first steps was creating an in-depth course on branding and marketing to help new business owners, struggling business owners, aspiring entrepreneurs...

Basically, anyone who lives and breathes needs to learn the secret behind marketing themselves!  Think about it.. the successful people in life are that way not because they are necessarily the best at what they do, but because they found a way to consistently get the word out about themselves and their talents.

Now in this Internet age, opportunities abound for aspiring entrepreneurs. The field is wide open for writers, musicians, and artists. Ministry leaders have realized that the Internet helps spread their message more effectively and for less money. High school students and college students will have to know and apply the new media to their career journey. Stay at home moms and homeschooling families are more and more realizing the power of the Internet to give them choices. Yes, it is now possible to work at home AND be with your children!

But sooner or later as you seek to build a business or ministry, you will realize you need a logo. You need an image that represents who you are and what you do. But unfortunately, very few small business owners, job seekers, ministry leaders, or artists put much thought into this. While corporations spend tens of thousands of dollars on brand identity, the home business owner glosses over this need because in their minds it is too expensive and takes too much effort.

So they turn to cheap and free options, like VistaPrint.

It may get the job done as far as getting your name out for your business, organization, or artistic pursuit, but how effective is it?

Unfortunately, hiring a graphic designer is extremely expensive and where do you start anyway to find a brand identity that will get you noticed and improve your bottom line? How do you find, develop, and produce a brand that sizzles?

As a graphic artist, I’ll let you in on a little secret…

If your brand is cheap, your image will be cheapened in the eyes of your customers!

The truth is, if your business is not important to you, this will be reflected in your image. And ultimately, your sales.

You know how a plethora of companies offer cheap logos, free business cards, and expert brand marketing advice for little or no cost.

Well here’s what I do that’s different…

I offer a step by step easy to understand 3-month tutorial series with weekly lessons that will help you discover your own unique brand identity. This is a process designed to help you achieve maximum success in building your brand.

Because when you have an effective brand image, you will be set above the competition. This will result in increased leads, sales, conversions, and PROFITS!

Why me? As a graphic designer for over 17 years, I have learned how to create brands designed around my clients’ unique selling proposition (USP), not what’s cheap, free, easy, pretty, cool, or convenient.

I know inside and out the tricks of the trade that gets a brand noticed, from concept to production. More importantly, I know the key questions to ask when looking for a new brand that will get my clients or project noticed and therefore increase their bottom lines. I know how to make a brand that sizzles.

In short, I help potential businesses, organizational leaders, and artists, go on a

Starting a new business or organization is overwhelming and getting your art out there is scary. And making graphics? Where do you even start?

I remember thinking that when I was first learning about graphic design, clear back to high school. I knew nothing then. But over the years, I absorbed, practiced, and excelled in logo design and now I’m sharing those lessons learned and applied with you!

I excelled in logo design and branding because I combined creativity with marketing knowledge, technical production knowledge, and most of all my passion for helping people find their unique destiny in life. In other words, helping businesses, organizations, and artists to find a Unique Selling Proposition that gets them noticed!

And my clients got noticed because I know about the power of colors and what they communicate. I know how to get the best quality artwork for their graphics. I know how to turn a word into a picture and translate that into a logo and ultimately a brand.

And I will be sharing all this knowledge with you in my

My knowledge has saved me (and companies), much frustration. Having a thorough understanding of the project’s goals combined with a natural artistic sense for color, composition, and aesthetic pleasure plus a superb technical knowledge has resulted in excellent products and brands done right the first time and resulted in brands that get noticed. Brands that sizzle.

What is the Brand Identity Quest Online Tutorial Lesson Series all about?

Introducing my 3-month online course that will help you discover your unique, authentic identity. You will learn my secret sauce of graphic design and marketing techniques that will make your brand sizzle! You will come away with your own unique logo, business cards, and web banner. Plus, before you even finish the course you will have a strategic marketing plan all ready to implement. You will gain a fresh vision for your life and business as you thoroughly analyze your passions, skill sets, marketing objectives, and more.

As a graphic artist, publisher, and writer, I am an expert in branding and online marketing and my tutorials and mentor programs help business owners, aspiring entrepreneurs, job seekers, artists, writers, musicians, and students learn how to create unique and effective brands for their lives and businesses, reach the right audiences, and solidify their visions and marketing plans.

Whether you are just in the planning stages of starting and opening up a new business, or have been in business for years, the concept of having an effective brand is one that should never be overlooked. Because your brand is your most valuable asset. And my program can be an excellent way to get back on track with where you want to be and how you want your target market to view you and your business as well!

Perhaps like my husband and I, you are a homeschooling family looking for ways to prepare your student for their future. This program is ideal! Every job seeker needs to learn how to market themselves. This course will prepare your students for whatever lies ahead, whether as an employee or entrepreneur.

You may have a student that is passionate about entrepreneurialship and/or graphic design. This is a self-paced apprenticeship-like course that will help prepare your student for his future. Your student will gain the technical knowledge she needs to succeed in this Internet age!

Plus, your whole family can benefit. Imagine being a stay at home FAMILY, owning a FAMILY business. Each member can learn the skills of entrepreneurship and basics of building a brand for new businesses. Consider this your launching business bootcamp!

What Do You Learn with the Brand Identity Quest Tutorial Course?

  1. BulletWeekly easy-to-understand step-by-step guided instructions and assignments through PDF documents for 3 months that will help you develop a brand that screams professionalism, improves your bottom line, and gets YOU noticed! Your image will sizzle!

  2. BulletThe 3 steps to choosing a business, organizational, or artistic identity that fits YOUR passions and goals.

  3. Bullet The 20 must-answer questions that will ensure your brand is relevant to your customer.

  4. Bullet The 20 questions you must ask to unmask your identity.

  5. BulletDiscovering the two keys to effective logo design and using these three elements in your branding so you will soar above the competition every time.

  6. BulletUsing typography, color, and artwork in your logo that will make your brand sizzle.

  7. Bullet3 affordable ways to use your logo once you have it designed, including ideas to turn your brand into gold!

  8. BulletThe least expensive online printing company (and they do GREAT work!)

Here is the format of the tutorial series:

  1. 1. Short And Easy PDF Document to Digest

  2. 2. Includes An Assignment To Complete

  3. 3. Case Studies of Brand Building

  4. 4. Build As You Go

  5. 5. Forces You To Succeed Long-Term

  6. 6. Helps You Make Real Progress

  7. 7. Answer Questions Directly in Document

  8. 8. Surprise Bonuses--A Brand Unmasked in the Making

Each weekly lesson is designed to be "to the point" and immediately actionable.

An example of what’s included in Lesson #1 -

  1. You'll learn... Why cheap and free is not always best

  2. You'll learn... Why you MUST have a unique brand for your business to get noticed

  3. You'll learn... How to create a vision of your brand with these 20 essential questions

  4. You'll learn... What an effective brand can do for you

You will come away with a strategic brand marketing plan, a business name (or certain knowledge that you have the RIGHT business name), a slogan, and a well-constructed logo, all based on your unique passions and chosen target market! You will also learn how to design a business card, how to make a web banner, and where to get unique branded promotional products! I will lead you step by step through the process of uploading your files for business card production and share with you my graphic design secrets. These secrets will set you apart as a professional. Because when you take your business seriously, your market will take you seriously.

I have designed this step by step branding system to be an investment well worth your time and resources. Your brand is your most valuable asset, and your future is priceless. Are you ready to take your life and business seriously? Are you ready to sizzle?

Your satisfaction is of utmost importance to me. You will start getting your lessons immediately after you sign up! There is a 60-day money-back guarantee! Keep reading for more details! You can be assured of 100% safety with my secure server. Read below for more info.

What are the Specific Lessons?

Lesson #1: Create a Vision of Your Brand in Less than 24 Hours!

You will spend some quiet moments strategically planning the vision of your life and business, formulating vision statements, discovering your passions, skills, gifts, and more. In this module, I ask you a series of questions to help you completely understand your passions, callings, giftings, goals, and dreams. This in turn helps you to grasp your Unique Selling Proposition. These discoveries can also be used in a business plan or marketing plan, if you choose to write one.

Lesson #2: Definitions You Must Know to Get Started

This is the foundation for the course and in this lesson you will learn about branding, identity, marketing plans, logos, slogans and more. I will give plenty of examples to help you understand these key concepts.

Lesson #3: Persona vs. Name: Which One Are You?

This is where you will decide if you want to have a descriptive name or a personal name brand. I give you pros and cons for both, helping you decide what’s best for you and YOUR business.

Lesson #4: Essential Elements of a Well-Designed Logo/Brand

This lesson is jam-packed with the basics of graphic design. It’s a primer that teaches you all the facets of what makes up a professional logo. I share my secret sauce of graphic design techniques that is day by day getting lost in today’s obsession with cheap and free cookie cutter looks. Follow the principles I lay out in this section, and you will have a brand that sizzles!

Lesson #5: What to Do AFTER the Brand is Designed

Early on in the process, I have you create your own uniquely-tailored strategic brand marketing plan. I share many different ways of marketing, both online and offline, and tell you how you can actually make money promoting your brand! You will have a holistic plan that will be ready to implement immediately after you finish your brand.

Lesson #6: Step One to a Brand that Sizzles: Collect Information

In this lesson, I will share with you the questions professional design agencies use to gather identity information. You will thoroughly analyze your marketing objectives, strategic goals, and vision of your brand. You will analyze your current marketing materials to see if they are consistent and effective. If you don’t have a brand, you will research your competition to gather ideas.

Lesson #7: Step Two to a Brand that Sizzles: Decide on a Name

Your business name is the most important factor when creating a brand. In this lesson, I help you create a unique name that communicates the essence of who you are and what you do. I give you tools to help you create your ideal name. I also give you pointers on what makes a good name and how to thoroughly market test it. In the

Lesson #8: Step Three to a Brand that Sizzles: Write a Slogan

Your slogan is part of your brand. I help you write an effective one that will truly create a buzz about your company! I share some key tools that will help you in this process, including an exercise where you write your own elevator pitch. I also talk about keyword research as a way to write your slogan.

Lesson #9: Step Four to a Brand that Sizzles: Develop a Design Strategy

Before you even start designing, I will help you create your ideal vision of your logo. I will show you step by step how to choose the components that will make up your logo. I even provide a place for you to sketch your logo.

Lesson #10: Step Five to a Brand that Sizzles: Select A Graphic

In this lesson, I share with you how to find a graphic, how to make sure it’s high quality, where to find artwork, what kind of artwork is best for your brand. I also share why a personal photograph is an important factor when developing your brand. I share technical considerations when selecting your images.

Lesson #11: Step Six to a Brand that Sizzles: Choose Your Colors

Color is an important way to make your brand sizzle. I will share with you how to choose your colors and give you a basic primer of using colors in graphic design. Psychology of color is  an essential factor in design and captivating your audience. I will share with you my secrets on selecting the BEST colors for you and your business.

Lesson #12: Step Seven to a Brand that Sizzles: Select Your Fonts

Font selection can make or break your brand. I will share with you how to choose the best fonts for your brand, where to buy fonts, how to design with them, the dos and don’ts of typography, and the technical considerations that go into designing with fonts. This lesson alone can give you the tools you need to make your brand distinguishable from your competition.

Lesson #13: Step Eight to a Brand that Sizzles: Put It All Together

In this module, I show you how you take the graphic, colors, and fonts and make it into your sizzling logo. Throughout all the lessons, I build on an actual case study from a student who created his brand through my course.

Lesson #14: Step Nine to a Brand that Sizzles: Produce It!

In our last lesson, I show you how to design business cards and web banners. I show you how to format your logos and what technical considerations you need to keep in mind to maximize the quality of your images. I also share what to do if you discover designing is not for you and some affordable resources for printing and design. I demonstrate how to upload a finished design to my favorite online printer.

So what is this 3-month program all about and what is included?

  1. Bullet14 weekly interactive PDF lessons accessible through your email.

  2. Bullet Surprise bonuses that will make your brand sizzle and future dazzle!

  3. Bullet Actionable assignments.

  4. Bullet Case study of a brand in progress.

  5. Bullet Bonus lessons and bonus videos.

  6. Bullet You will come away with a brand marketing plan, a professional logo, business card, web banner, and logo saved in multiple files.

  7. Bullet Access to my regular ezine, BrandNotes.

  8. Bullet Eligible for discounts for future programs, including custom design development and brand consultation.

  9. Bullet Start immediately, even if it’s 2 am on a Sunday!

  10. Bullet Your satisfaction is guaranteed. Scroll below for more information.

So what if you know nothing about design?

  1. Bullet This course is designed to show you step by step how to design like the pros.

  2. Bullet Even if you decide to hire the design out, you will know how to manage your project more effectively. This will save you time, frustration, and MONEY in the long run! And you can use it again and again. Plus, your whole FAMILY can utilize it!

How do you know if this works?

I have poured 17 plus years of knowledge and experience into my step by step brand development system online program.

This is your surefire solution to saying goodbye to economic insecurity and to have that dazzling future you are desiring.

I know, I am making a bold claim. But I can make that claim because I know my system works. It's just what I've been doing year after year as a graphic arts professional and time after time I see results and I demonstrate my creativity and acumen for design.

Need proof? Here is just one of the logos that I have designed over the years:

My Winning Logo! And my balloon ride!

I entered this logo in a contest and won! I definitely got
noticed. In fact, before I showed up 15 minutes before the deadline, the balloon festival company holding the contest was seriously worried because they did not like any of the previous entries. They wanted to run after me and jump and down with excitement, “You won!”

But instead they sent me a nice congratulatory letter and announced to me that I had won and that I could  claim my prize—riding in a hot air balloon! I took my company Angel-Arts to new heights that day!


I will be sharing real-world examples, little-known graphic design resources, and plenty of tips and tricks of the branding and design trade. You will come away not only with an effective brand you design yourself, outsource, or have me professionally design at a later time (with a huge credit for my students), you will develop a strategic marketing plan you can implement immediately. You will also come away with a knowledge of the process of design, so even if you outsource your logo and marketing material designs, you will be more effective at managing the projects. And plus, all PDFs are interactive, so you can type directly in the document!

An effective brand costs companies thousands and tens of thousands of dollars! A brand is your most valuable asset! Invest in it and yourself by taking this one-of-a-kind online course! The result? Increased leads, conversions, sales, and PROFITS! And most of all, a sizzling future, one that is dazzling and bright!

Now even if you are re-branding, my program will help you identity what is and is not working for you. Through my step-by-step guidance, you will thoroughly analyze the visual component of your business and gain valuable insight on how you need to improve it, including if you need to re-name your business entirely!

So what are you waiting for? The longer you delay your Brand Identity Quest, the more time it will take you to establish your name recognition. The flipside is true, also—the quicker you get started building your brand, the quicker you will see results! The quicker your brand will sizzle! The quicker your LIFE will dazzle!

Want a sneak peek of the PDF? For a sample, click here.

It also includes a Risk-FREE trial! You will not be billed until 7 days after you sign up. That means you have one week to see if you like the program.

So jump on board today! Get started immediately and watch your brand name soar dramatically! Watch it sizzle!

Still not convinced? Read this!

I will return your money at the click of a mouse if you’re unhappy

What if you want more information?

  1. Bullet You can always call me at 719-785-4814 or

How do you sign up?

Just click on the secure order button below and go on your own unique Identity Brand Quest! You can cancel your membership at anytime, but you won’t want to! Because in no time at all you will have a brand that sizzles! And that means you will have a future that dazzles!

Just click on the secure order button below and go on your own unique Identity Brand Quest!

You will receive your order immediately in the form of an instant download, including:

  1. BulletYour first weekly lesson in PDF document

  2. BulletA FREE bonus—Your Identity Quest Customizable Cover!

Then you will receive a weekly lesson and assignment for a total of three months. That’s 14 action-packed weeks of information that you can use right away to make your brand sizzle!

I also want you to receive ongoing support and updated information to help you reach new heights in your business and beyond. I will be sending you my free weekly ezine, BrandNotes.

What Is Said About Me

“Dana's work is excellent, she is very professional, thorough in everything she does!”

—Deborah S. Nelson, Author Your Dreams Publishing


The Proof is in the Pudding

Here’s some of my work:

A Magazine


See the before and after!

VistaPrint vs. Original Branding

Compare the cheap version with the custom design

Okay, so you want to see what I’m talking about? Go to and order free business cards through their service. Pass them out wherever you go.

Now, ask yourself these questions:

  1. BulletWas I proud to give these out?

  2. BulletDid the card clearly communicate to the prospect what my business is about?

  3. BulletWhat was the reaction when I passed the card out?

  4. BulletWill that person remember me or save my card?

  5. BulletWas the card’s design consistent with other marketing collateral, including my website? Would they, upon glancing at the card, recognize you and your business?

  6. BulletWas there any kind of measurable ROI of passing out these cards?

  7. BulletDo I still have cards leftover because I’m too ashamed to pass them out?

So I have shown you that I can design and that custom marketing gets more results than cheap and free solutions. What else do you need to know about me? I have been a teacher for many years to a variety of ages, from little ones to senior citizens. I love helping people learn new things, and I especially love teaching one on one!

So I know you want to start on your dazzling future. But you’re probably wondering if the branding system really works.

I know it will. But you don’t have to take my word for it...

Ready to get started on this brand identity adventure? Ready to make your brand sizzle?

Together we will reach new heights in our businesses and beyond!


P.S. This is a no-brainer: you’ll get my 17 plus years of experience in brand development in this weekly series lasting for 3 months, including PDF documents, weekly assignments, and your FREE Identity Quest bonus. Plus, you will have access to my business partners, who will help you increase your knowledge and application of brand awareness even more!

P.S.S. Don’t forget, you can get started immediately on your unique brand identity quest, thus boosting your business to unbelievable new heights!

P.P.S.S. Want more graphic arts and marketing information right now? Check out my mentoring programs or my blog, Brand Identity Mentor!

P.P.P.S.S. Unfortunately, after 250 subscribers, the cost of this crash course in brand building will go up. So order now!

P.P.S.S.S. Want to see what else I have to offer? Click here to go to my website.

Legal Disclaimer: Every effort has been made to accurately represent my program and its potential. I do not make claims of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average attendee/purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.


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“Marketing guru Dana Susan Beasley will help your business become a success with her Brand Identity Quest program. After reviewing her program, I realized that I spent years learning on my own what Dana succinctly covers in a matter of weeks. I recommend Brand Identity Quest to both start-up
entrepreneurs and seasoned business owners looking to refine their marketing strategies.”

—Kathryn Porter, Author of Too Much Stuff:

Winning the War Against Clutter

“The choice to sign up for Brand Identity Quest seminar was a great investment of time. Dana is thorough, enthusiastic, and very knowledgeable about helping you to create and market your brand from start to finish. Whether you are a new entrepreneur or have been in business for a few years, this course will give you the step by step details you need to
create your brand from scratch or redefine your brand. Sign up today and trust me you will not be disappointed. Thanks, Dana, for sharing your knowledge!”

—Juanita E. Gaynor, Ellegant Affairs


I understand that I will receive:

  1. BulletEasy-to-understand instructions

  2. BulletWeekly interactive PDF document lessons for 3 months

  3. BulletActionable assignments

  4. BulletExpert knowledge on how to build my brand effectively

  5. BulletStrategic brand marketing ideas

  6. BulletPractical ways to turn my logo into gold

  7. BulletTips, tricks, and techniques on how to create a logo

  8. BulletSteps on how to turn that logo into a brand

  9. BulletMy FREE bonus AND surprise bonuses

  10. BulletCase study of a brand in progress

  11. BulletMy FREE ezine BrandNotes for sizzling brand ideas!

*You will be taken to my online shopping cart where you can order with confidence on our 100% secure servers! You can view the VeriSign Certificate in your shopping cart.

Your account will be billed 7 days after your purchase and then in 30 day increments for two months starting on the date first billed.

You can shop at AngelArts with confidence. We have partnered with Authorize.Net, a leading payment gateway since 1996, to accept credit cards and electronic check payments safely and securely for our customers.

The Authorize.Net Payment Gateway manages the complex routing of sensitive customer information through the electronic check and credit card processing networks. See an online payments diagram  to see how it works.

The company adheres to strict industry standards for payment processing, including:

  1. 128-bit Secure Sockets Layer (SSL) technology for secure Internet Protocol (IP) transactions.

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  3. Compliance with the Payment Card Industry Data Security Standard (PCI DSS).

For additional information regarding the privacy of your sensitive cardholder data, please read the Authorize.Net Privacy Policy.

AngelArts is registered with the Authorize.Net Verified Merchant Seal program.

Colorado Sales Taxes will be charged upon checkout if applicable.

You will be charged $27 for 3 months

You will receive your first lesson immediately

even if it’s 2 am on a Sunday

Are you looking to create a brand for your ministry? Email me your non-profit status at and I will give you a special coupon code to receive 10% off!

  1. BulletYes! I’m ready to build my unique brand identity!