What is the Brand Identity Quest Online Course All About?
Introducing my online 14-module course that will help you discover your unique, authentic identity. You will learn my secret sauce of graphic design and marketing techniques that will make your brand sizzle! You will come away with your own unique logo, business cards, and web banner. Plus, before you even finish the course you will have a strategic marketing plan all ready to implement. You will gain a fresh vision for your life and business as you thoroughly analyze your passions, skill set, marketing objectives, and more.
As a graphic artist, publisher, and writer, I am an expert in branding and online marketing and my tutorials and mentor programs help business owners, aspiring entrepreneurs, job seekers, artists, writers, musicians, and students learn how to create unique and effective brands for their lives and businesses, reach the right audiences, and solidify their visions and marketing plans.
Whether you are just in the planning stages of starting and opening up a new business, or have been in business for years, the concept of having an effective brand is one that should never be overlooked. Because your brand is your most valuable asset. And my program can be an excellent way to get back on track with where you want to be and how you want your target market to view you and your business as well!
Perhaps like my husband and I, you are a homeschooling family looking for ways to prepare your student for their future. This program is ideal! Every job seeker needs to learn how to market themselves. This course will prepare your students for whatever lies ahead, whether as an employee or entrepreneur.
You may have a student that is passionate about entrepreneurship and/or graphic design. This is an apprenticeship-like course that will help prepare your student for his future. I also give live tutorials in graphic design software, giving your student technical knowledge she needs to succeed!
Plus, your whole family can benefit. Imagine being a stay at home FAMILY, owning a FAMILY business. Each member can learn the skills of entrepreneurship and basics of building a brand for new businesses. Consider this your launching business bootcamp!
What Do You Learn with the Brand Identity Quest Online Course?
-
You’ll discover your passions, skill sets, and callings and how to turn that into an effective brand image. -
You’ll learn how to make a brand that attracts prospects to YOU!
-
What do successful designers know that you don’t? You’ll find out! In fact, I’ll tell you my graphic designer SECRETS!
-
You’ll learn the fundamentals of branding and the essential elements that go into designing a well-constructed logo.
-
You’ll get a case study of a brand in progress and my step by step tutorials on how I designed the logo.
-
You’ll find out how to make a professional business card and web banner that you will be PROUD to show off!
-
You’ll learn how to make a strategic brand plan that will help you increase leads, conversions, and SALES!
-
You’ll receive actionable assignments and receive step by step guidance on how to develop your brand.
-
...And much, much more. By the time you finish this online course, you’ll have a custom brand tailored to your Unique Selling Proposition and marketing objectives.
You will come away with a strategic brand marketing plan, a business name (or certain knowledge that you have the RIGHT business name), a slogan, and a well-constructed logo, all based on your unique passions and chosen target market! You will also learn how to design a business card, how to make a web banner, and where to get unique branded promotional products! I will lead you step by step through the process of uploading your files for business card production and share with you my graphic design secrets. These secrets will set you apart as a professional. Because when you take your business seriously, your market will take you seriously.
The Brand Identity Quest Online Course Includes:
-
Self-paced tutorial lesson series (Learn more about that program here)
-
14 online video webcasts
-
Opportunities to expose your brand
-
Case study of a brand in progress
-
Software tutorials
-
Actionable assignments
-
Interactive worksheets
-
Mp3s of presentations
-
Handouts
-
24/7 access to everything
-
Surprise bonuses
I have designed this step by step branding system to be an investment well worth your time and resources. Your brand is your most valuable asset, and your future is priceless. Are you ready to take your life and business seriously? Are you ready to sizzle?
Your satisfaction is of utmost importance to me. You will have access to your lessons immediately after you sign up! There is a 60-day money-back guarantee! Keep reading for more details! You can be assured of 100% safety with my secure server. Read below for more info.
What are the Specific Modules?
Module #1: Create a Vision of Your Brand in Less than 24 Hours!
You will spend some quiet moments strategically planning the vision of your life and business, formulating vision statements, discovering your passions, skills, gifts, and more. In this module, I ask you a series of questions to help you completely understand your passions, callings, giftings, goals, and dreams. This in turn helps you to grasp your Unique Selling Proposition. These discoveries can also be used in a business plan or marketing plan, if you choose to write one.
Module #2: Definitions You Must Know to Get Started
This is the foundation for the course and in this module you will learn about branding, identity, marketing plans, logos, slogans and more. I will give plenty of examples to help you understand these key concepts.
Module #3: Persona vs. Name: Which One Are You?
This is where you will decide if you want to have a descriptive name or a personal name brand. I give you pros and cons for both, helping you decide what’s best for you and YOUR business.
Module #4: Essential Elements of a Well-Designed Logo/Brand
This module is jam-packed with the basics of graphic design. It’s a primer that teaches you all the facets of what makes up a professional logo. I share my secret sauce of graphic design techniques that is day by day getting lost in today’s obsession with cheap and free cookie cutter looks. Follow the principles I lay out in this section, and you will have a brand that sizzles!
Module #5: What to Do AFTER the Brand is Designed
Early on in the process, I have you create your own uniquely-tailored strategic brand marketing plan. I share many different ways of marketing, both online and offline, and tell you how you can actually make money promoting your brand! You will have a holistic plan that will be ready to implement immediately after you finish your brand.
Module #6: Step One to a Brand that Sizzles: Collect Information
In this module, I will share with you the questions professional design agencies use to gather identity information. You will thoroughly analyze your marketing objectives, strategic goals, and vision of your brand. You will analyze your current marketing materials to see if they are consistent and effective. If you don’t have a brand, you will research your competition to gather ideas.
Module #7: Step Two to a Brand that Sizzles: Decide on a Name
Your business name is the most important factor when creating a brand. In this module, I help you create a unique name that communicates the essence of who you are and what you do. I give you tools to help you create your ideal name. I also give you pointers on what makes a good name and how to thoroughly market test it.
Module #8: Step Three to a Brand that Sizzles: Write a Slogan
Your slogan is part of your brand. I help you write an effective one that will truly create a buzz about your company! I share some key tools that will help you in this process, including an exercise where you write your own elevator pitch. I also talk about keyword research and demonstrate this live.
Module #9: Step Four to a Brand that Sizzles: Develop a Design Strategy
Before you even start designing, I will help you create your ideal vision of your logo. I will show you step by step how to choose the components that will make up your logo. I even provide a place for you to sketch your logo.
Module #10: Step Five to a Brand that Sizzles: Select A Graphic
In this module, I share with you how to find a graphic, how to make sure it’s high quality, where to find artwork, what kind of artwork is best for your brand. I also share why a personal photograph is an important factor when developing your brand. I share technical considerations when selecting your images.
Module #11: Step Six to a Brand that Sizzles: Choose Your Colors
Color is an important way to make your brand sizzle. I will share with you how to choose your colors and give you a basic primer of using colors in graphic design. Psychology of color is an essential factor in design and captivating your audience. I will share with you my secrets on selecting the BEST colors for you and your business.
Module #12: Step Seven to a Brand that Sizzles: Select Your Fonts
Font selection can make or break your brand. I will share with you how to choose the best fonts for your brand, where to buy fonts, how to design with them, the dos and don’ts of typography, and the technical considerations that go into designing with fonts. This module alone can give you the tools you need to make your brand distinguishable from your competition.
Module #13: Step Eight to a Brand that Sizzles: Put It All Together
In this module, I show you through a live tutorial how you take the graphic, colors, and fonts and make it into your sizzling logo. Throughout all modules, I build on an actual case study from a student who created his brand through my course.
Module #14: Step Nine to a Brand that Sizzles: Produce It!
In our last module, I show you how to design business cards and web banners. I show you how to format your logos and what technical considerations you need to keep in mind to maximize the quality of your images. I also share what to do if you discover designing is not for you and some affordable resources for printing and design. I demonstrate how to upload a finished design to my favorite online printer.
